Wednesday, one of the commercials that will air Sunday during the Super Bowl was released, and several Arab-American groups are calling the Super Bowl Coke ad racist; the news of the Super Bowl Coke commercial has created an Internet Buzz Thursday.
The Super Bowl Coke commercial shows an Arab walking through a desert alongside a camel. Then there are cowboys on horses and Las Vegas showgirls on a bus before they all arrive at the giant bottle of Coke in the middle of the desert.
One of the Arab-American groups has asked Coca-Cola to change the commercial before it airs on Sunday. Over 100 million people are expected to watch the Super Bowl.
Warren David, president of the American-Arab Anti-Discrimination Committee said Wednesday:
Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?
Coca-Cola is having an online contest to decide who should reach the bottle of Coke first, but the Arab character in the commercial is not one of the possibilities that people can vote for, according to NBC News.
The Muslim Institute for Interfaith Studies also has an issue with the Coke ad and the possibility that people cannot vote for the Arab character.
Coca-Cola spokeswoman Lauren Thompson responded to the allegations with:
Coca-Cola is an inclusive brand enjoyed by all demographics. We illustrate our core values, from fun and refreshment to happiness, inspiration and optimism across all of our marketing communications.
This isn’t the first time there has been controversy over a Super Bowl commercial. In fact, it seems to happen several times every year when the commercials come out. Because they are the most watched commercials of the year, it seems that many groups take issues with certain aspects of the ads.
See the Super Bowl Coke commercial above and to the left.
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Sources: NBC News
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