Taco Bell pulled its Super Bowl XLVII commercial this week after vegetable lovers on Twitter caused an uproar about the anti-veggie ad.
The fast food taco chain’s commercial featured a voiceover that encouraged viewers to choose a 12-pack of tacos instead of a veggie tray at their Super Bowl party.
“Veggies on game day is like punting on fourth and one. It’s a cop out and secretly, people sort of hate you for it.”
On Jan. 28, 2013, less than a week before Super Bowl Sunday, Taco Bell decided to pull the ad due to the outrage it caused on Twitter.
On Sunday, the Center for Science in the Public Interest (@CSPI) tweeted, “Shame on @Taco Bell for disparaging healthy vegetables in its ad. High-calorie, high-fat tacos will not help you #LiveMás!”
Vegetable lovers responded to the tweet with overwhelming support, with supporters echoing the anti-Taco Bell Super Bowl commercial sentiment brought about by CSPI.
- “@tacobell #LiveMás is not how many tacos I can fit in a box! I #LiveMás by moving my body más, eating mejor, and “copping out” w/ veggies” – @BVMRD
- “LOL! Right on point. Awesome work, Center for Science in the Public Interest”- @laurielye
However, not everyone on Twitter thought the Taco Bell ad was nutritionally unsound. Taco Bell fans stormed the social media site with their thoughts about the Super Bowl ad being pulled.
- “Center for Science in the Public Interest is just mad cuz people like tacobell better than veggies. Thats a bitch move #damnhippies” – @JoshJordan
- “The Center for Science in the Public Interest is full of idiots if they think a Taco Bell ad could make people not eat vegetables. Dumb.” – @Mazzusk
- “The Center for Science in the Public Interest needs to lighten up. Vegetables are healthy, but so is a sense of humor.” @Ronnie_Murphy
Aside from pulling the ad, Taco Bell issued a statement about vegetables to appease the haters.
Rob Poetsch, a Taco Bell spokesman, states, “We love vegetables. In fact, each year we serve our customers more than 45 million pounds of tomatoes, 122 millions of pounds of lettuce, 7 million pounds of onions and 412 thousand pounds of cilantro. When we realized the ad was misconstrued, we sided with the vegetables and pulled it.”
Do you think Taco Bell should have pulled their Super Bowl commercial or do vegetable lovers need to relax and just enjoy these commercials for their comic value?
After all, we are all able to make our own food choices and reasonably intelligent people should know that the commercial was funny, not an anti-vegetable crusade.