In the last several years, Slacker Incorporated has developed into one of motorsports’ leading lifestyle brand service-providers. Today, the Akron, Ohio-based company took its biggest leap thus far into the consciousness of the racing world.
Beginning with the 51st Running of the Rolex 24 At Daytona, Slacker, Inc. began their support of the re-branding effort of Wayne Taylor Racing (WTR) in the Daytona Prototype (DP) class of the GRAND-AM Rolex Series for 2013. Slacker, Inc. will outfit the drivers, crew team members, corporate partners and fans with Wayne Taylor Racing apparel. In addition, the firm founded by Jason Myers will provide video along with custom crew gear and apparel support to the elite sports car racing team.
“To be involved with WTR for 2013 is a major step for our brand,” offered Myers. “We have worked hard to deliver high-quality products and services to an industry that defines success by winning. WTR is the benchmark for all other DP teams and to partner with the top team in the GRAND-AM Rolex Series shows a mutual dedication to be the best.”
With the partnership, WTR will benefit from Slacker’s fresh but experienced approached to motorsports branding accessories as well as team gear and apparel.
As part of the arrangement, Slacker, Inc. will also take an increased visual role with the team as a marketing partner in 2013. The stylized Slacker “S Rock” will appear on the team’s transporter throughout the season and will also have a presence on the No. 10 Velocity Worldwide Corvette Dallara DP of Wayne Taylor Racing at its home race at the Mid-Ohio Sports Car Course in Lexington, Ohio on Jun. 15.
Warren Scheckter, WTR Commercial Director, remarked on the Slacker relationship: “We are excited to partner with a company that is just as passionate about racing as we are. We have been working with Jason Myers and his Slacker Inc. organization for the past couple of years and we see his passion not only for racing, but for doing whatever it takes to provide his customers what they need, no matter how unique the needs may be. Wayne Taylor Racing is looking forward to continuing to grow the partnership with Slacker Inc., taking full advantage of the broad array of services that the company provides, from team apparel to video support, creative services, sponsor support and more.”
Publicly, the company is best known for its lifestyle brand position but, within the motorsport industry, Slacker, Inc. has become a comprehensive resource for teams and corporate clients looking to fully exploit their auto racing involvement through not only merchandising but via a broad range of brand recognition services.
Over its 18 years of operation, Slacker, Inc. has developed programs and campaigns in the GRAND-AM Rolex Sports Car Series, the American Le Mans Series presented by Tequila Patrón, the SCCA and World Challenge among other series. In 2013, Wayne Taylor Racing joins Merchant Services Racing/BAR1, Lux Performance Group and 8STAR Motorsports Daytona Prototype on the Slacker, Inc. roster.
WTR is owned by legendary sports car racer Wayne Taylor, along with Max Angelelli who too has quite a history in sports car racing. Taylor is a three-time sports car racing champion with victories in the 24 Hours of Le Mans, the Rolex 24 At Daytona (twice), the 12 Hours of Sebring and the inaugural Petit Le Mans. Angelelli, a sports car champion in his own right, is also driving the WTR #10 Daytona Prototype and is one of the winningest drivers in the series. Taylor and Angelelli founded the Indianapolis-based team in 2006.
Stay tuned to the West Palm Beach Motorsports Examiner for expanded coverage from the Rolex 24 at Daytona, including an interview with the owner of Scuderia Corsa, and more!
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