A Sketchers controversy has caused an uproar over the design brand’s newest label for girls’ shoes. According to a Feb. 28 report by CBS Local, moms are upset over Sketchers’ latest line called “Daddy’s Money.”
Commercials for the sneaker wedges have this message:
“Get spoiled with Daddy’s money, ultra cool shoes that will put you in the spotlight with a dose of swag and a 2-inch hidden wedge.”
The Sketchers shoes are $65 and feature a “Daddy’s Money” logo on the heel.
Reactions to the shoes have caused moms to question the underlying message to young girls. Do they expect their fathers to buy them anything they want without learning the value of money? There’s question that the name “Daddy’s Money” is another way of referencing “Sugar Daddy.”
Sketchers has responded to the controversy and issued this statement to ABC News:
“The daddy’s money name and the collection’s advertising are designed to be lighthearted, and we regret that some people have been offended by the name.”
How do you feel about the shoes making so many waves among mothers online?