By Phyllis Pollack
It was announced today by The Recording Academy that in honor of the third year of its partnership with Gucci, and in commemoration of the 55th Annual Grammy Awards, Gucci Timepieces & Jewelry has introduced new addition to the Gucci Grammy collection.
Among the new initiatives being introduced as part of the partnership in 2013, Gucci Timepieces & Jewelry will support Grammy Camp.
The camp is a special summer program presented by the Grammy Foundation for young music students from around the world with its primary mission to cultivate their talents.
September 2010, Gucci Timepieces & Jewelry signed a three-year partnership with The Recording Academy, internationally known for the Grammy Awards, and launched a Grammy special-edition watch collection.
The watch is a variation of the Interlocking G, which features a classy, yet modern take on the House’s double G motif, stainless steel case, 37 mm diameter, quartz movement, and sapphire crystal.
The highlight of this special-edition model is the bold black leather cuff that embraces the wrist, adding an urban allure to the timepiece. The cuff features the Gucci logo and a gramophone pin, the iconic symbol of The Recording Academy. The case back is also engraved with the Gucci Gucci logo.
The Interlocking Gucci Grammy watch comes in two variants: the sun-brushed stainless steel case features a black dial, while the black PVD version comes with a dark yellow dial. The design is kept entirely minimalist, displaying only the ‘Gucci’ logo and a highly original circular-grained surface that recalls the grooves on a vinyl record.
Gucci Timepieces & Jewelry will identify 10 exceptionally talented young musicians who will be given the chance to attend Grammy Camp sessions taking place in New York and Los Angeles during summer 2013.
At these camps, students will meet with industry professionals, write new music, visit recording studios and performance spaces, and attend a range of workshops. The summer activities will culminate with a concert celebrating the completion of their experience.
Music has been and continues to be a fundamental part of Gucci’s heritage and this initiative is in tune with House’s wider commitment to the cultivation and preservation of the arts and its sponsorship in other cultural areas, such as film and youth music scholarship programs.
The collection will be available for purchase coinciding with the 55th Annual Grammy Awards, to be held Sunday, Feb. 10, at Staples Center in Los Angeles and broadcast in high-definition TV and 5.1 surround sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).
Gucci Timepieces has been designing, developing and manufacturing iconic Gucci watches since the early 1970s.
Taking advantage of the worldwide recognition of the Florentine house, and its unique stature in brand positioning, combining modernity and heritage, innovation and craftsmanship, trendsetting and sophistication, Gucci Timepieces is one of the most reliable fashion watch brands.
Made in Switzerland, Gucci watches are recognized for their design, quality and craftsmanship and are distributed worldwide through the exclusive network of directly operated Gucci boutiques and selected watch distributors.
Since January 2010, Gucci Timepieces has also been distributing the Gucci Jewelry collections, capitalizing on the expertise gained in the watch sector and leveraging the synergies between the watch and jewelry industries. For more information about Gucci Timepieces & Jewelry, please visit www.gucciwatches.com.
The Grammy Foundation was established in 1989 to generate appreciation and advancement of the contribution of recorded music to American culture, from the artistic and technical legends of the past to future musical breakthroughs of future generations of music professionals.
The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public.
The Grammy Foundation works in partnership year-round with its founder, The Recording Academy, to bring national attention to important issues such as the value and impact of music and arts education and the importance of preserving our cultural heritage.
Campbell’s Labels For Education program is proud to be the official education partner of the Grammy in the Schools programs. For more information, please visit www.grammyintheschools.com. For breaking news and exclusive content, please like “Grammy in the Schools” on Facebook at www.facebook.com/grammyintheschools.
The music industry’s “Biggest Night of the Year” will take place live on Sunday, Feb. 10, at Staples Center in Los Angeles and will be broadcast in high-definition TV and 5.1surround sound on the CBS Television Network from 8:00 to 11:30 p.m. (ET/PT).
The show also will be supported on radio worldwide via Dial Global, and covered online at Grammy.com and CBS.com, and on YouTube.
Additional performers, presenters and special segments will be announced soon.
For Grammy coverage, updates and breaking news, please visit The Recording Academy’s social networks on Twitter and Facebook.
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers.
The Grammy Awards are the only peer-recognized award for musical excellence and the most credible brand in music. The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs.