In his post race interview immediately following the 55th running of the Daytona 500, driver Ryan Newman was quick to announce the launch of the Quicken Loans “Bring It Home” sweepstakes, which will pay five peoples’ mortgages for a month each time he finishes among the top-five in a NASCAR Sprint Cup Series race.
“I think I just gained a lot of new fans who are keeping a close eye on me to make sure I bring it home for them,” joked Newman, who drives the No. 39 Quicken Loans Chevrolet for Stewart-Haas Racing. “It is always fun to drive for a sponsor like Quicken Loans who just plain gets it when it comes to interacting with NASCAR fans. I can guarantee you that I will be pushing to bring it home, and can’t wait to help a lot of people take a month off from their mortgage payment.”
Consumers can enter the sweepstakes by visiting www.qlracing.com. To increase their chances of winning a month-long vacation from their mortgage, sweepstakes participants are eligible to enter weekly, and can also win additional entries by inviting their friends and family to participate.
“Coming into the 2013 season, we have really increased our support of Ryan and Quicken Loans’ involvement in NASCAR in general. We were looking for a fun, and impactful, way to help engage with the fans, and I think we have found it,” said Jay Farner, President and Chief Marketing Officer at Quicken Loans. “Every weekend we find ourselves on the edge of our seats cheering Ryan on, and now everyone in our sweepstakes will have another reason to do the same. We are looking forward to a very good season and paying a ton of mortgage payments for the fans.”
Each Monday, after Newman brings it home with a top-five finish in a Sprint Cup race, Quicken Loans will draw the names of five lucky winners, which will be posted to the company’s Facebook and Twitter pages.
Quicken Loans will serve as Newman’s primary sponsor for 18 Sprint Cup races in 2013. When not the primary sponsor, the company will be an associate sponsor on Newman’s No. 39 Chevrolet. The company also serves as an associate sponsor of three-time Sprint Cup champion Tony Stewart and Sprint Cup rookie-of-the-year candidate, and Daytona 500 polesitter Danica Patrick, both of whom are teammates with Newman at Stewart-Haas Racing.
As if race fans needed another reason to cheer for Stewart-Haas Racing (SHR) driver Ryan Newman during the 2013 NASCAR Sprint Cup Series season, there’s yet another good one courtesy of sponsor Outback Steakhouse.
Whenever Newman finishes in the top-10, fans will get a free Bloomin’ Onion® at Outback Steakhouse on the Monday immediately following the race. It’s a promotion that is sure to generate more interest than ever in where Newman and his No. 39 Chevrolet finish during each Sprint Cup race in 2013.
“Our goals at the beginning of the season are always to win every race,” said Newman, driver of the No. 39 Outback Steakhouse Chevrolet. “But we know it isn’t realistic to win every race on the schedule, so we want to get as many top-fives and top-10s as possible. Now, we have even more incentive to get a top-10 finish every weekend – for us and for the fans. A free Bloomin’ Onion for every top-10 finish? You can count me in for that.
“I’ve always been a huge fan of Outback Steakhouse, and I know why it’s been voted the best steak year in and year out. And a Bloomin’ Onion is the perfect way to start any steak dinner.”
“Our signature Bloomin Onion seemed like a natural way to provide our customers and Ryan’s fans with an exciting reason to visit Outback Steakhouse throughout the racing season,” said Karen Soots, senior director, media services at Outback Steakhouse. “We hope to give away lots of Bloomin Onions every week.”
Be sure to visit your local Outback Steakhouse tomorrow night for your free bloomin’ onion, and tell then that Ryan Newman sent you!
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