It’s been a big month for The King of Beers. On January 21, The company launched Budweiser Black Crown, a deeper, richer brew than traditional Bud. In addition to its usual array of Super Bowl advertising, the company also brought back the Bud Light Hotel for Super Bowl XLVII in New Orleans, in parntership with EA Sports. And now the brand has kicked off its first-ever Twitter feed (welcome to the 21st Century!) with an announcement about a baby horse.
A Clydesdale foal, born on January 16, was welcomed to the world via Twitter @Budweiser. The first Tweet read “Budweiser Clydesdales Class of 2013,” accompanied by a picture of the 150-pound newborn.
Budweiser’s iconic Clydesdale horses (seen during each Super Bowl since 1986) playing ball in commercials) are born at a specialized facility in Missouri, according to a release from Anheuser-Busch. Associated with the brand for 80 years this year, the company expects more than 30 newborns in 2013 alone.
The Twitter campaign to name the baby horse quickly went viral, and a week after it launched, a variety of names have come from the brand’s Twitter and Facebook pages, including Hashtag, Banjo, Malt, Inferno and King. “Bonus points for cleverness,” the Twitter feed declares after noting suggestions like Buddakup, Hops and Sport. Those with moniker ideas can Tweet using the hashtag #Clydesdales.
Though the young foal will be featured during a Super Bowl XLVII commercial just two weeks following his birth, Budweiser won’t announced the winning name until after the big game, according to its Twitter feed. Other young Clydesdales will feature in the ad as well, including an 8-month-old and a 2-year-old, according to the release.
What’s the prize for the winning name? We’re not sure. Perhaps the ability to call the horse to you while it’s pulling a beer wagon?
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FTC Disclaimer: The author sometimes receives product samples for review, which carry no cash value and cannot be re-sold, and sometimes attends press events such as lunches or cocktail parties, designed to promote a given product. The author is not paid by any alcohol manufacturer, retailer or distributor, or provided compensation apart from revenue from an assigning publishing company for editorial publication. Opinions are the author’s own. By the way, you should be 21 or older to read this page. Author was not comped in connection with this article, nor has he ever wanted a pony for his birthday.