If you’re like 90% of the world, the term RSS feed may be something you have heard of, but never tried.
To put it simply, an RSS feed is a tool you can add to your web browser to have content from your favorite sites delivered to you in one location. As opposed to manually going to every one of your favorite pages individually and checking for new content there.
The problem with RSS feeds are that as simple and easy as the above description sounds, the majority of the world has never seemed that interested in trying it out.
And, for a number of different reasons.
For one, RSS feeds seem intimidating to the average user. It’s hard to find a simple explanation of what they do or why they are helpful, and even harder to find a simple explanation of what you, the average reader, needs to do in order to have RSS feeds working on your computer. Such as downloading a reader and installing it on your web browser. Plus, once you download a reader, the text looks more like a computer code than friendly, enriching content.
In other words, it appears as though you have to be “in the know” to understand why RSS feeds are beneficial, and the average computer user just doesn’t care to be in it.
However, RSS company Mediafed aims to change all that by simplifying the RSS feed with their new feed application, Qrius, and presenting it in terms that the average internet user would care about.
The aim of Qrius is to simplify RSS feeds by integrating articles into social and mobile news feeds. Similarly to a Facebook “like” button, or “tweet” button from Twitter, the Qrius logo will appear at the end of articles, allowing users to subscribe and create feeds to interesting websites through their social logins.
Once a reader clicks on the Qrius logo, the app takes you, step-by-step, through the process of creating your social login, and even provides you with the direct link to download the necessary reader, Taptu. In other words, Qrius eliminates many of the barriers that have prevented us from using RSS feeds in the past, and simplifies the process of getting started.
And making RSS feeds simple was the main goal of creating Qrius, according to CEO Ashley Harrison.
“Qrius is a contemporary spin on RSS,” Harrison said. “We set out to devise a button that you could click which will enable you to consume content, i.e. subscribe to a feed…so literally one click and off that feed goes into the newsreader of your choice.”
Whether Qrius, or the concept of RSS feeds, takes off is still a mystery. Qrius is not as simple as just clicking a button and you’re off, yet, but the step-by-step process eliminates a lot of the complexity of RSS, and has a shot at “pulling the curtain” off RSS and introducing it to mainstream society.