Before New York Fashion Week officially kicked off, the LA press team from The Shop PR flew across the country to set up their presentations for the New York buyers, editors and press for an early viewing. To their dedication, they set up shop in their new trendy showroom in TriBeCa filled with bottles after bottles of bubbly champagne and plates of hor d’oeurfs set across the side of the studio.
The tone of the studio was vibrant showing array of the brightest colours (such a contrast to the weather in New York at the moment) The room was filled with a gorgeous scent from Voluspa and bunches of roses scattered around.
The collection definitely stayed true to their Southern Cali lifestyle looks. My favorite pieces were the silky progressive-dye flowy numbers and drop crotch pants. It was easy to wear and pulling off the layering technique of print on print for all New Yorkers in the hot summer. The material was just to die for – the fabric was featherlight just like in the description. I couldn’t wait to get my hands on them for Spring and Summer.
Please browse my slideshow for some photos I took of the atmosphere and the collection on the racks.