snaptwig.com was on the scene at the jcpenney and Nanette Lepore L’Amour Nanette launch event at Good Units – Hudson Hotel on Thursday evening. jcpenney, Nanette Lepore and Violet Lepore hosted a red carpet event to celebrate their partnership and the launch of new junior’s clothing line L’Amour Nanette Lepore, exclusively at jcpenney. The collection hits jcpenney stores nationwide February 1st . The star studded event included: designer Nanette Lepore, her daughter Violet Lepore, Vanessa Hudgens, Shay Mitchell (Pretty Little Liars), Emma Kenney (Shameless) and Alexandra Richards. Guests enjoyed music spun by Alexandra Richards, and viewed key looks displayed from the new collection.
Slinkies covered the ceiling in the corridor and the main space was lined with neon columns. Guests were able to preview the new collection while dancing and sipping martinis and old-fashioned sodas (for the under 21 crowd).
Nanette Lepore’s latest effort was inspired by her teenage daughter Violet who collaborated with her. The line features bright shirts and babydolls, studded shorts, faux leather jackets and neon colored jeans, all for under $50. Examiner got an exclusive with the mother-daughter duo. Check out what they had to say:
What was your inspiration for the collection?
Nanette Lepore: Well, I had fun using prints and patterns and things that we had always wanted to use but felt too young, so we were happy to be able to do that. I’m really excited to be doing silk screens. I’m so happy to design a silk screen t-shirt cause that’s always something that I wished I could do, but I never did it because it felt outta place. So it’s really fun to be able to do the hangout clothes for kids and to be able to run it past my daughter and to get her attention for more than five seconds because she has to sit there and concentrate with me. So I love those moments when I bring home samples and we go through it together.
This is your first line for a mass retailer like JC Penney. What does that feel like?
Nanette Lepore: You know what’s funny because you don’t think about all those places where they don’t have my line, but the people know the name just from years of being around. So we’ll see how that works. But I grew up going to JC Penney to buy material. My parents would let me have the credit card to go fabric shopping. They had fabric departments with counters and that’s where I spent my Saturday afternoons. It’s great that it’s back in my life.
Fashion Week is in two weeks! Are you working 24/7 on your line right now?
Nanette Lepore: Major. Major. We were behind because of Hurricane Sandy and then things became more important because there had to be a look book. But I mean, obviously we’ve been working on it for a year but all the shoes and handbags and everything are lined up and waiting and the fabrics are there so it’s getting everything together, which is stressful.
What’s the best part of Fashion Week?
Nanette Lepore: When it’s all over. That night when we’re dancing and having some fun party or something. That’s when you’re like Ohmygod.
And the worst part?
Nanette Lepore: Waking up to reviews. But sometimes they’re good so that can be the best part, too! So the worst part is really wrestling with it.
Could you tell me a little bit about collaborating with your mom on the collection?
My mom would take me to some different stores that she knows my friends and I like to go to after school and she’d ask me what sort of pieces I like so she could get an idea of what type of clothing my age group would be interested in. And then she’d go to work and then bring home some stuff for me to look at. Like some sketches and prints and ask my opinion on them and if I think girls my age would wear them.
Was there anything she ever brought home that you didn’t like?
Yeah there were some things. Not any of the styles, but some prints I had to let her know if I thought it was a little too young or too old. It’s hard to get this age group because there are a lot of things to cover. So I’d let her know because sometimes things would look a little too young, but that was the only issue.
Additional reporting by Alexandra Finkel