What rock stars are to entertainment, icons are to business. Jobs, Gates, Trump, Welsh: whether people love them or hate them, what they have done, said or say makes news, influences public opinion, and even affects the stock market and the economy. Phoenicians had an opportunity January 10-12, 2013, during a three-day “Icon Bootcamp” conference in Tempe to meet such a representative from marketing—David Fagan—and learn how to become icons.
Fagan gained fame by teaching others about fame as CEO of Guerilla Marketing, which changed the “Mad Men” image of the staid, conservative approach to advertising. Among other things, since then he has authored other books (e.g., Zero to Hero in 90 Days), and run a consulting company (Icon Builder Media).
As so often in Phoenix, especially since the recession, even though the conference was free, registration was not as good as it could have/should have been. But as satirical director Woody Allen said, “Eighty percent of success is showing up.” The companies (which included realtors, authors, IT specialists, writers, non-profits, sales and marketing specialists and other entrepreneurs) that did make the sacrifice to come learned lessons, which may transform their lives and their livelihoods.
The Icon Bootcamp featured many famous speakers. Their workshops ranged from technical sessions from experts like Mark Meloon (social media marketing) and Steve Memel (effective in video and media appearances) to methods of developing successful mindsets (Ted and Diana Wentworth). Local talents had opportunities to discuss their services. Ira Rosen and Cory Sanchez, from Mojo Video Marketing, entertained with their innovative video advertising packages. On the other hand, Dr. Faith Shell, who lives here in Scottsdale, and has won everything from beauty pageants to track medals, was able to simultaneously relax and inspire the audience with one of her Infinite Momentum techniques.
The bulk of the conference consisted of Fagan’s practical tips and techniques to help entrepreneurs create magical experiences; launch product, direct mail, and social media campaigns; develop effective video magazines and websites; use apps; attract/keep customers; and how to develop proposals.
That Saturday night, the attendees, many of whom had come because they were disappointed with their business’ progress, left exhausted, but full of ideas, tools, and the confidence and enthusiasm to join Phoenix’s economic recovery on Monday.