Did you know that 94% of all women are wearing the wrong shade of foundation? Typically, women are lighter in the winter and darker in the summer, even if sunscreen is worn daily. In fact, according to a worldwide study conducted by Estee Lauder of more than 5,000 women, 8 out of 10 women were wearing a shade that did not match their skin tone.
As a working makeup artist, one of the biggest challenges I face with my customers is convincing them to select a foundation that matches their skin tone. It is not uncommon for them to say “I feel like it makes me look washed out, I want something that is going to give me more color”. Makeup is designed to enhance a woman’s natural beauty, not mask it. In fact, in most cases, wearing a foundation that is darker than your skin tone will accentuate blemishes, fine lines and age a woman beyond her years. This doesn’t mean that you have to look like a ghost in the winter, the key is to learn how to create dimension with highlighters and bronzers which warm the face and look much more natural.
When working with a new client I always begin with a client consultation where I ask several questions that will help me understand her needs, wants and expectations. It is important to understand their lifestyle, what look they are trying to achieve, skin type and amount of time they are willing to spend on their daily makeup application to make an educated recommendation that will suit all of the above factors. As we age our skin gets drier and we experience tone and texture changes making it more challenging for find a foundation that provides a healthy, youthful appearance. These factors should be considered when selecting a foundation formulation.
Powder and/or Mineral Powder foundation is typically the product of choice for women with busy lifestyles, especially those with small children as they are less likely to spend a lot of time on makeup unless it is a special occasion. Powder foundations are also a good choice for oilier skin types as they are oil-absorbent and provide a matte appearance. Powder foundations are not the best choice for drier, mature skin.
Unfortunately, most of the powder foundations on the market, including mineral-based powders such as Youngblood, Tigi, Jane Iredale and Bare Minerals look flat and matte on the skin which accentuates fine lines and wrinkles. In addition, these powder foundations can leave a gray or orange cast to the skin in pictures, hence the reason that most makeup artists will not use these products on their clients.
Self-test: If you are using one of these mineral foundations take a look at your face in the sunlight and you will notice that the skin looks sparkly which is a dead giveaway that you are wearing makeup. I don’t know about you but the last thing I want is for my face to look like a disco ball!
If you desire to use a powder foundation, I highly recommend Mirabella Pure Press Mineral Foundation. I discovered this brand three years ago and have yet to find a foundation that can provide coverage and yet look natural and feel clean. Pure Press is a triple-milled, mineral foundation that contains reflective ingredients that diminish the appearance of fine lines without looking “sparkly”. Not only is Pure Press long wearing and water resistant, it contains certified organic ingredients and provides additional sun protection.
Unlike other mineral foundations, Pure Press is suitable for photography and film and is the sole line of makeup used on the set of NBC’s 1600 Penn, received kudos from many beauty publications including Harper’s Bazaar and Modern Salon and is used at Mercedes Benz Fashion Week which is a major accomplishment for a mineral-based cosmetic company. These accolades by experts in the industry speak volumes to the quality and performance of the brand.
Speaking of ingredients, it is important that you read the label of all foundations before you purchase, even those that state they are “mineral based”. With the success of Bare Escentuals and growing public demand for cleaner, healthier cosmetics, many brands claim to have mineral products because they have a small percentage of titanium dioxide and/or zinc in them. A true mineral makeup that is good for your skin doesn’t just add these two ingredients; they also remove harmful or controversial ingredients which could cause irritation or breakouts.
Tinted moisturizer is a cross between a moisturizer and a light foundation. Tinted moisturizers provide sheer to light coverage and area ideal for those looking to even out skin tone on clear, blemish free skin, especially in warmer months of the year. Many tinted moisturizers also contain SPF however; using a moisturizer with at least 30 SPF is also highly recommended. I highly recommend Laura Mercier Tinted Moisturizer, which has been the #1 selling tinted moisturizer in the world for 10 years. This was also my product of choice for ten years until I needed a bit more coverage due to tone and texture changes that occurred in my early 40’s.
Blemish balms were originally formulated in Germany in the 1950’s and introduced to Japan and South Korea in the 1980’s, entering the US market in 2011. BB creams are multi-tasking products combining moisturizer, primer, foundation and sunscreen in most formulations while also providing anti-inflammatory and soothing effects to the skin. In reality, these miracle creams are mostly fancy tinted moisturizers and would appeal to the tinted moisturizer client. Although these creams tout that they are “all-in-one” products, it is highly recommended to prep skin with a moisturizer containing SPF prior to BB cream application. I personally do not recommend BB creams as I don’t believe that “one-size fits all” however, two of my favorite beauty experts shared their favorite BB creams with me which I will in turn share with you. Emily Foley of Atlanta LOVES Maybelline Dream Fresh BB Cream and says that it is the only product that she uses on a daily basis. You Tube guru, Kandee Johnson highly recommends L’Oreal’s Magic Skin BB cream.
Liquid foundations are the most popular foundation types and are best for women with dry and/or mature skin offering more nutrients and hydration to the skin along with increased coverage. Oil-free formulas are available for those with normal-oily skin combinations. (Tip: If your foundation formula is too oily add a few drops of witch hazel or astringent to the bottle to cut down on the oiliness and provide a more sheer coverage.) My two favorite liquid foundations are Mirabella Skin Tint Crème and Hourglass Veil Mineral Foundation. Both of these foundations contain skin loving ingredients, feel light on the skin and leave the skin looking radiant and healthy.
For more beauty tips, trends and product news visit my website at www.atlantabeautyexpert.com