New company Galactic Sneeze characterizes itself as a “fun stuff think tank.”
“We’re fun, explosive and exciting,” said Bryan Wilson earlier this month at the Brooklyn-based firm’s Toy Fair booth. “Our tagline is, ‘Contageous concepts.’”
That in mind, Wilson, partner in the company with wife Sara Farber, showcased Schmovie: The Hilarious Game Of Outlandish Films.
“It’s about coming up with movie titles based on random combinations of movie genres and wacky characters,” Wilson explained.
Players take turns as “Schmovie Producer,”rolling the “Genre Die”—which can land on “Sci-Fi,” “Horror,” “Rom-Com,” “Drama,” “Action” and “Producer’s Choice” (allowing any film genre from animated feature to adult film)—then flipping over one of 85 “What?” “Premise Cards” and pairing it with another one of 85 “Who?” Premise Cards.
For example, having rolled the Genre Die and landed on Action, then flipping a What? Premise Card to “Sandwich” and Who? Premise Card to “Killer,” an action film about a killer sandwich might be called Breadator.
“You shuffle the cards, read them aloud and hilarity ensues,” said Wilson. “It’s geared for 12-plus, but the target audience is the adult party game player. Most of the time people choose adult films when they land on Producer’s Choice, so we find we have to work porn into a game suitable for 12-year-olds!”
Galactic Sneeze also came up with a reward system based on somewhat-Oscar like trophies called “Schquids.”
“We pulled inspiration from Hollywood,” said Wilson, who devised a gold trophy that resembles a squid with a pirate hat. The first player to win four Schquids wins the game.
But Schmovie also has a major Facebook presence.
Each night (except Saturdays), a new Schmovie premise is posted at 11 p.m. (EST). Players submit Schmovie titles via the Facebook “Comment” feature, and vote for favorite titles via the “Like” feature. The title that receives the most votes by 11:00 p.m. the next day is presented with a custom Schquid Trophy bearing the winner’s name.
Wilson said that Galactic Sneeze has amassed a following of 9,000 Facebook fans in 20 countries, and received 25,000 Schmovie titles in 10 months. Three hundred custom Schquids have been awarded, one to Todd K. Johnson for V For Velveeta, his movie title for “a sci-fi about a misguided cheese.”
And yes, Wilson, who does all the Schmovie designing, studied film in college.
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