Seems the quest to rid our bodies of extra hair is in our nature. Razors were first introduced in ancient Rome 8,000 years ago, 3,500 year old tweezers were found in ancient Babylon and the first electric shaving machine was invented in 1936.
Now, Syneron Beauty Inc., a subsidiary of Syneron Medical Ltd. (NASDAQ: ELOS), the leading global aesthetic device company, announces the launch of the mē smooth, a revolutionary at-home professional hair removal device for all skin tones using Syneron’s patented elōs technology.
Safe and effective for all skin tones
The mē smooth is the only consumer hair removal solution that is FDA cleared and clinically proven to be safe and effective on all skin types and tones. Powered by elōs (electro-optical synergy) technology, combining the power of Intense Pulsed Light (IPL) and Radio Frequency (RF) energies, mē smooth selectively targets the hair follicles and delivers heat deep into the dermis to inhibit hair regrowth.
The result? Hair removal with unprecedented speed, ease and effectiveness, all in the privacy of your own home. With mē smooth, consumers with all skin tones can now achieve smooth, stubble-free skin without the limitations and hassle of older hair removal solutions.
Clinically proven technology
Before bringing mē smooth to U.S. consumers, Syneron Beauty gained FDA-clearance after conducting extensive safety, efficacy and usage studies. The company held clinical studies with over 100 patients at five leading U.S. dermatologist’s sites.
Patients enrolled in the study represented diverse racial backgrounds and covered all Fitzpatrick skin types. Board certified dermatologist Dr. Valerie Callender, M.D. talks about the mē smooth. “It’s revolutionary for at-home treatment because the device is ‘color blind’ and by that I mean it treats all skin types, whether you’re light or you’re dark. I think safety is the most important issue – you want something that’s going to work, of course – but you don’t want anything that’s going to harm your skin. You don’t want to start out with one problem, unwanted hair, and end up with another one – pigment or scarring problems.”
Dr. Callender adds, “It allows flexibility for women who don’t want to take time out of their busy schedule to go to the dermatologist’s office. It allows them to be selective and pick where and when they want to use it. Devices in the past could not be used by women of every skin type so the fact that the mē smooth is inclusive is so important.”
Fast, easy and gentle
The mē smooth is also fast, simple, painless and intuitive to use. You can now treat full legs in as little as 10 minutes. Simply glide the mē over the skin and let the flashing elōs energy take care of the rest. The treatment is painless and eliminates the burning, snapping, nicks, cuts and irritation often associated with other hair removal solutions.
From the inventor of IPL
The mē smooth uses elōs technology, which was created and patented by the founder of Syneron Medical Ltd., Dr. Shimon Eckhouse, who also invented IPL – the previous generation of hair removal technology. elōs is already widely used by plastic surgeons and dermatologists, with over three million elōs treatments performed annually by professionals around the world. “Now, the benefits of this breakthrough technology are available to consumers to use in the comfort and privacy of their own home,” says Dr. Eckhouse.
mē smooth retails for $395.00 and is pre-loaded with 6,000 pulses. The elōs replacement cartridge will retail for $50.00.
mē smooth will be available in May, 2013 at prestige beauty retailers including Nordstrom, Neiman Marcus, Bloomingdales, Ulta, Sephora and Space NK, as well as on QVC and mePower.com.