-Song title: ‘Seven Devils’-
-Artist: Florence and the Machine-
-Featured in the Trailer for: “Beautiful Creatures” (Opens: 2-13-13)-
Quick Bio – For a band that has only been around for a little over two years, it sure seems like they have been taking the world by storm. You can thank Florence Welch for that, as without her soulful voice, I would not be writing this column right now. Plain and simple, she is the talent behind this band, no matter how many artists roll in and out of the background to help support her. Of course, she has had help all along, starting with Isabella “Machine” Summers, who use to tour with Welch in their teenage years around small London clubs playing keyboards and providing backup vocals. And it was during this time that they formed the band name, which according to Welch started off a private joke which eventually got out of hand. Welch was known as Florence Robot and Summers was known as Isabella Machine, which made the name of ‘Florence Robot/Isa Machine.’ But, feeling that was a bit long winded, they shortened it to Florence and the Machine, which I think we all can agree fits pretty well.
Having only released two albums, in Lungs (2009) and Ceremonials (2011), it’s still too early to know where Florence and the Machine will rank among its peers, but from where I sit, they are off to one heck of a start. Sure, maybe not so much in the U.S., having only reached as high as six on the charts, but overseas, they have dominated in several markets including the United Kingdom, Australia, New Zealand and Ireland. Especially with the album Ceremonials, which has reached the top ten in nearly every major chart, including number one in the four markets listed above. That’s impressive and why it’s easy to see songs like ‘Seven Devils’ being used on TV and in trailers like “Beautiful Creatures.” Not many bands have a sound like this one, described by some as “dark, robust and romantic.” And even Welch herself has said that she wants her music to, “sound like throwing yourself out of a tree, or off a tall building, or as if you’re being sucked down into the ocean and you can’t breathe.” “It’s something overwhelming and all-encompassing that fills you up, and you’re either going to explode with it, or you’re just going to disappear.” Well put by an artist I feel changes each time she introduces herself on stage.
UK Effect – A lot of people don’t realize just how flooded the talent pool is becoming across the pond in the United Kingdom. What PJ Harvey and Oasis began back in the early nineties was only the beginning to what we have now, thanks to emerging talents like Adele, Dido and the late Amy Winehouse. Throw in less known acts like Duffy, Kate Walsh and Amy MacDonald and you really start to wonder why it takes so long for this amazing music to reach the United States. I get it’s not “American” music, but that never stopped Elton John, Queen or The Beatles from selling out venues all over this country. So, it’s refreshing to see a band like Florence and the Machine find success this early on their career, both overseas and here across the U.S. Because slowly but surely, these UK acts are finding their way into our culture of music and sticking, a change I never thought I would see. ~ Excerpts taken from Wikipedia.com and florenceandthemachine.net
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