Chrysler Group LLC and Mopar announced today (Jan. 31) that they will be introducing their new limited- edition Mopar ’13 Dart in the Mopar garage at the Chicago Auto Show next week.
This new Mopar ’13 Dart will be the fourth special-edition Mopar-badged vehicle created since Chrysler Group LLC partnered with Fiat S.p.A in 2009.
Evolving from the success of its predecessors, the Mopar ’10 Challenger, Mopar ’11 Charger and the Mopar ’12 300, the limited-edition Mopar ’13 Dart will be built and customized with Mopar performance parts and accessories.
Only 500 units of the limited-edition Mopar ’13 Dart will be built starting in the spring of 2013.
“Our new Mopar ’13 Dart will turn heads and stand out from the crowd,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “For this special, limited-edition vehicle, we specifically kept the driver in mind as we added select Mopar parts and accessories.”
Inspired by the tuner scene, the Mopar ’13 Dart is designed for driving enthusiasts. Powered by a 1.4-liter MultiAir® intercooled turbo engine with a manual transmission, the Mopar ’13 sports a gloss-black finish with a pair of car-length Mopar Blue stripes, which mirror each of the three previous Mopar-themed models.
For enhanced handling, upgrades include a performance steering-gear calibration, a 7 millimeter-lowered suspension and low-profile 40 aspect performance tires (225/40R18). From the racing scene, Mopar added a premium brake kit with slotted rotors.
Engine breathing is enhanced with a performance-tuned exhaust and to further optimize aerodynamics and increase down force, the custom Dart features Mopar’s ground-effects kit, which includes a front-chin spoiler, one-piece deck-lid spoiler, as well as a unique and aggressively styled rear diffuser.
Unique exterior elements include a Mopar badge in the crosshair grille and gloss-black 18-inch wheels with a Mopar logo on the wheel center caps. The vehicle’s unique interior, featuring a serialized plate, gives the driver a custom Mopar Blue leather seat with black accents.
To keep the emphasis on the driver, the driver seat is Mopar Blue while all other seats are black with blue accent stitching. The centerpiece of the interior is a floating island bezel that is accented with Mopar Blue paint and lighting. The interior is further enhanced with rich details, including Mopar Blue accent thread, as well as light-black chrome and gloss-black elements.
Along with a Mopar serialized badge on the dash, the special-edition Mopar ’13 includes industry-first wireless charging for smartphones, a blue-stitched leather-wrapped steering wheel with an identically garnished shifter knob, a bright sport-pedal kit, premium Mopar carpet floor mats, door-sill guards and an 8.4-inch navigation screen.
The limited-edition Mopar ’13 Dart will be delivered to each customer with a personalized owner kit in a custom-made black case. The kit will contain a personalized plate with vehicle specifications, the date of manufacture and the unique identification number (of 500) of the vehicle. Along with a Mopar ’13 brochure and other memorabilia, the kit will include a limited-edition sketch of the vehicle signed by Mark Trostle, Chrysler Group Chief Designer for the Mopar Brand.
In addition to displaying the just revealed limited edition Mopar ’13 Dart, the Mopar garage will also have other Moparized vehicles including a fully Moparized all-new 2013 SRT Viper, Chrysler Town & Country, Dodge Dart, Fiat 500, Jeep Wrangler, and Ram truck.
The 1,015 sq.-ft. Mopar garage exhibit will also feature select Mopar performance parts and accessories for the all-new 2013 SRT Viper and Dodge Dart that customers can select to personalize or otherwise customize their new vehicle.
Additionally, the Fiat exhibit at the Chicago Auto Show will have a glass wall of Mopar parts and accessories for the Fiat 500 on display.
In total, more than 300 Mopar performance parts and accessories will be shown at Chicago by Mopar.
“Customization is king,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “At Mopar, we offer more than 500,000 quality-tested parts and accessories throughout the world. In Chicago, we want to give show-goers an idea of how they can personalize and accessorize some of our new vehicles and furnish their garage in full Mopar style.”
For show-goers who want to create their own Mopar garage, Mopar now offers high-end commercial-grade toolboxes that feature the brand’s logo and are available in three colors: Mopar Blue, HEMI Orange and White. Mopar will also introduce a full line of standard and commercial-grade custom cabinetry at Chicago.
Mopar fans and customers may visit www.wearmopar.com to purchase toolboxes and other Moparabilia.
For more information on the limited edition Mopar ’13, go to the special website www.dodge.com/en/2013//dart-mopar13, which goes live on Friday, Feb. 1.