There was a little surprise in the email inbox today. Notification of a new chocolate-flavored toothpaste for kids that will be having its big debut on February 1, 2013. Apparently, this toothpaste will be sold online and at select Whole Foods stores.
The question that begs to be answered is “Really?” In this day and age of nutrition, obese children, the stress on physical education and health, is it wrong to introduce a chocolate-flavored toothpaste to children. The answer? Probably not.
Dental health is often neglected in the general scope of things. Children are so busy doing homework, taking part in activities, getting ready for school, trying to squeeze in some time playing with friends and just generally being kids, that if something has to be neglected, it’s usually brushing their teeth. After all, parents won’t let them skip the bath or shower!
The media is invited to attend this product launch and educational event. It would be cool to get some chocolate-flavored toothpaste, don’t get me wrong, but be warned: taste and safety of ingestion comes with a hefty price tag of $9.99 per tube.
NEW THEODENT™ KIDS CHOCOLATE-FLAVORED TOOTHPASTE WILL MAKE KIDS SMILE
Product Launch in New Orleans: Friday, Feb. 1 @10:00 a.m.
New Orleans Bioinnovation Center, 1441 Canal Street
January 30, 2013, New Orleans, LA – New Orleans biotechnology company, Theodent™, is giving kids around the world a great new reason to smile: chocolate-flavored toothpaste. The company will unveil its new Theodent™ Kids chocolate-flavored toothpaste on Friday, Feb 1.
Theodent™ Kids will be available on the company’s website beginning Feb. 1 and in select Whole Foods Markets beginning March 4. It sells for $9.99.
Theodent™ Kids actually tastes like chocolate, is fluoride-free and has the same cavity fighting properties as regular Theodent™, which contains Rennou™, a propriety extract from chocolate that strengthens tooth enamel. The original Theodent™ classic toothpaste has a cool and mild minty flavor, however, Theodent™ Kids actually tastes like chocolate yet still fights cavities.
“We gave the kids exactly what they asked us for. There was an overwhelming demand for a chocolate-flavored Theodent™, so we went back to the lab to develop Theodent™ Kids, specifically formulated for young mouths,” says Theodent™ President and Chief Executive Officer Arman Sadeghpour, PhD.
Theodent™ introduced its revolutionary cocoa-based toothpaste a year ago. “Now we have the best of both worlds – a toothpaste with an active ingredient derived from chocolate that tastes like chocolate as well,” Dr. Sadeghpour said.
Theodent™ Kids is gentler than Theodent™ Classic and its luxury counterpart Theodent™ 300. “Children have more sensitive palates. Their enamel tissue is softer and not as mineralized so they don’t need the stronger cleansing that adult enamel does,” he said.
“Theodent Kids is safe enough for children to ingest. The same cannot be said of controversial fluoride which is unsafe for consumption in large quantities,” said Theodent Chief Scientific Officer Tetsuo Nakamoto, DDS, Ph.D., whose team developed Theodent’s active ingredient, Rennou™. Rennou™ causes the calcium and phosphorus that is contained in human saliva to stimulate new enamel growth. Rennou™ was discovered by a team of New Orleans researchers who found that it catalyzed the growth of microscopic unit crystals of the tooth enamel to grow larger, resulting in significantly stronger teeth. Dr. Sadeghpour confirmed that the cocoa extract was even more effective than fluoride on human teeth as part of his doctoral research at Tulane University. The technology is patented and available only in Theodent™ oral care products.
The launch of Theodent™ Kids toothpaste coincides with the American Dental Association’s National Children’s Dental Health month. Theodent™ is introducing its new children’s toothpaste with an educational dental program for some New Orleans school children on Friday, Feb. 1. Dr. Glenn Glass and famed children’s author Sheila Booth-Alberstadt, will educate elementary school children on proper dental hygiene. The children will receive Theodent™ Kids toothpaste and other oral hygiene goodies. The event begins at 10:00 a.m. at Theodent’s corporate headquarters at the New Orleans Bioinnovation Center, 1441 Canal Street.”
It remains to be seen whether this toothpaste will be successful as more than a novelty item at the pricey cost cost, but anything that has the propensity to aid in children’s hygiene and health can’t be all bad.