An all-star lineup of golf’s leading equipment companies introduced a variety of new products during this week’s 60th PGA Merchandise Show in Orlando.
Callaway, Titleist, TaylorMade, Ping, Cobra, Nike and Bridgestone were joined by Mizuno, Yonex, Wilson, Adams, Cleveland, Tour Edge, PrideSports, Winn Grips, U.S. Kids and Innovex (Rife) in using the show to shine light innovative equipment that is expected to become the buzz of the golf industry.
From drivers, fairway woods and hybrids to irons, wedges and putters, the biggest brands in golf invited attendees to “test drive” and place orders for new releases in virtually every equipment category for 2013.
For the 30th consecutive year, Callaway Golf utilized the PGA Show Outdoor Demo Day, the Indoor Equipment Test Center on the Show floor, and its large booth to unveil its new equipment line.
For 2013, that means Callaway’s RAZR Fit Xtreme driver and its X Hot woods and irons debuted. The latest putter innovations from Odyssey were also part of the Callaway product launches.
Titleist continued its ambitious presence at the show by exhibiting innovative products across several categories with Acushnet partner FootJoy.
Titleist provided testing opportunities by inviting attendees to test its new 913D2 and 913 D3 drivers, its 913Fd fairway metals and hybrids, the Titleist AP1 and AP2 irons, and its vast selection of Titleist Vokey Design wedges. The 2013 Titleist Pro V1 and Pro V1x balls were also being introduced.
TaylorMade Golf launched new products across all categories of its TaylorMade, adidas, Ashworth and Adams brands from its expansive multi-brand “clubhouse” exhibit space.
With the purchase of Adams Golf and its record sales year in 2012 due to the debut of the RocketBallz franchise, TaylorMade turned heads again with the introduction of its new R1 adjustable driver; its new RocketBallz Stage 2 driver and fairway woods; its new RocketBladez Max irons, and its new Penta “Lethal” five-piece, multi-layer golf ball.
Ping launched its new G25 line of drivers, fairway woods, hybrids and irons, while showcasing its state-of-the-art fitting technologies and software and provided product demonstrations from its booth on the show floor.
In addition to also appearing at Demo Day, Ping began Show Week 2013 by serving as the exclusive golf equipment company sponsor of the sixth annual PGA Merchandiser of the Year Conference at the Omni Orlando Resort at Champions Gate.
Cobra Puma Golf made a big splash at the Demo Day with its Cobra-Puma Golf Experience, replete with games, social area, refreshments and six launch monitors to allow attendees to test-drive the new Amp Cell line with My Fly technology, Baffler hybrid irons and all the latest Cobra equipment.
Cobra celebrated its 40th anniversary with original founder Tom Crow in its two-story booth, along with an all-star lineup of Cobra-Puma athletes taking part in competitions and signing autographs.
Nike Golf began its expanded presence at the show during PGA Show Outdoor Demo Day, where PGA Professionals and industry leaders tested Nike’s new VR_S Covert line of drivers, fairway metals, hybrids and irons.
Bridgestone conducted its Bridgestone Ball Fitting Challenge throughout the event, with participants receiving a free two-ball pack with every ball fitting.