If you consider $600,000 small change, then no, Beyoncé won’t be getting paid for performing at Super Bowl XLVII’s Halftime event. The $600,000 she will be getting paid is for production costs. If you can believe it, her production costs could and most likely will be higher, causing the 31-year-old to have to “fork-over-the-dough” out of her own pocket.
The NFL pays the back-up singers and staff, but does not pay the singer. This has been the way they do things for some time. Even Madonna didn’t get “paid” by the NFL for her performance, but she received a flat production cost. It is just understood that if production costs exceed the payment from the NFL, then the artist has to fork-it-over out of her own pocket.
Pepsi however has struck a $50 million deal with Beyoncé which should sooth any wounds of having to “fork” any money over.
The New York Times said,
“Pepsi’s deal with Beyoncé is an outgrowth of ventures like Green Label Sound, but on a scale befitting her superstar stature. In addition to the commercial — a collaborative effort between 180 LA, TBWA/Chiat/Day Los Angeles and Organic, all part of the Omnicom Group — and the soda can, the deal will involve sponsorship of Beyoncé’s world tour next year.”
So, it looks like Beyoncé will get more out of this deal than just the flat production cost fee they quoted her. Her gigs are to be sponsored by Pepsi. This will more than pay her back next year during her world tour.
Everyone will, however, be watching to see if the star earns her expense money or if she lip syncs again as she was accused of doing at the Presidential inauguration only a few weeks ago. Fans hope she steps-it-up this time as Super Bowl fans feel they deserve more.
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