The A3 Foundation has announced that a select group of Hollywood insiders and tech industry leaders have joined the new organization’s advisory council.
A3 Foundation founders and early Facebook employees, Phil Fung, Julia Lam and Franklyn Chien, formed A3 Foundation recently to diversify and support Asian American voices and faces in American media through television, film and online digital media.
A3 Foundation’s new advisory council will include actor Harry Shum, Jr.(Glee), director Jon M. Chu (G.I. Joe Retaliation, Justin Bieber: Never Say Never, Step Up series), Dr. Konrad Ng (Director of the Smithsonian Asian Pacific American Center), Sheree Chang (Hulu International Business Development), Bing Chen (YouTube Global Creator Development & Management Lead) Producer Hieu Ho (The LXD: Legion of Extraordinary Dancers), and Producer Mynette Louie (Children of Invention).
“I’m proud to be working with the A3 foundation as it gives Asian-Americans an opportunity to develop skills needed to make an impact on the entertainment industry,” said actor Harry Shum Jr. of Glee. “It’s an honor to give back and work along side industry leaders to aid the development of emerging talent.”
A3 Foundation endeavors to ensure that Asian American talents have the resources they need to succeed through funding, connections, and community. In traditional American media, Asian Americans represent less than 3% of total characters on television, while representing 5% of the US population.
However, Asian American artists have gained a stronger presence recently in new media, for example the top five independent YouTube creators have accumulated a total of over 3.5 billion views and 20 million subscribers.
With their background in the tech industry, A3 founders Fung, Lam, and Chien felt the need to address this imbalance and formed the nonprofit to influence change within the entertainment industry and support Asian American artists in all media platforms.
“I’m ecstatic to help guide and support the next generation of leading writers, producers, actors, directors–and, of course, digital makers,” said Bing Chen of YouTube. “This cause is about far more than simply creating opportunities for traditionally under or misrepresented voices: this is about projecting dreams in a meaningful, palpable way to stand as a beacon for millions of storytellers everywhere. I look forward to working with my fellow Advisers and other wonderful organizations to bring even more voices to the fore.”
Recently, A3 Foundation announced its latest initiative at the 2013 Sundance Film Festival, in collaboration with the Sundance Institute to establish the A3-Sundance Director/ Screenwriting Fellowship, which will support a talented artist with an Asian American-themed project from among the Fellows selected by the prestigious Sundance Institute Feature Film Program Directing or Screenwriting Lab.
For more information and to find out how you can participate, please visit the A3 Foundation website at http://www.a3-foundation.org