Twitter marketing fundamentally depends on the content within each tweet but creating and curating that content can become quite the pain to do often while still retaining a high degree of quality.
Over the years I have come across a few tricks that have solidified themselves as part of my routine. It’s not likely that you will incorporate every one of these points but inside these Twitter marketing tips you will find your very own Holy Grail for crafting the perfect tweets in no time.
Twitter Marketing: 21 Ways To Make Great Tweets Fast
1. Use Buffer’s browser extension – Buffer has a handy browser extension available that lets you schedule tweets directly from webpages, Google Reader and directly from the Twitter site (shown beside the retweet button).
2. Google Reader – Keep track of great blog content from your favourite trusted resources using Google’s own RSS reader.
3. Keep track of your biggest supporters and retweet their content –You should be using Twitter lists to keep a list of people who share your content so you can return the favor. This will encourage them to keep retweeting!
4. Search keywords relevant to your industry in Google News – This is a great way to stay current on the most recent mainstream news.
5. Tweet old blog posts – Don’t hesitate to share your old blog posts again if they are still relevant.
6. Tweak the same tweet to attract different audiences – If you have a great blog that you want to promote, simply change the title up a bit when tweeting it again to attract different audiences.
7. Keep a list of prospects and share their content – You must keep track of potential prospects on Twitter with it’s own list to make sharing their content easy. It’s a great way to stay on their radar!
8. Search keywords on Twitter – Searching relevant keywords to your industry on Twitter is bound to quickly lead to some interesting tweets you can share.
9. Search for industry specific stats and share – Look for stats relevant to your industry to share or any stats that might be interesting to your target market.
10. Tweet great quotes from blogs – If you see a little piece of advice in any great blog that fits in 140 characters, tweet it!
11. Ask questions about current news – Ask for people’s opinions topics trending in the news or on Twitter. If you are in B2B, it is advised that you do abstain from asking too many questions as it has shown to be less effective on Twitter in this case.
12. Inspirational quotes – Yes, everybody loves inspirational quotes but don’t overdo it or you will become “that” guy.
13. On this day in history – Using Wikipedia or this site, you can easily find relevant date-specific content. There is rarely a shortage of interesting content to tweet about from some point in history!
14. TrendsMap – Get a visual representation of what topics are trending on a map to target content for audiences in a specific area.
15. Keep a list of content creators and news providers – There are many people online that tweet out endless streams of great content. Keep track of them as you find them using Twitter lists and check it out whenever the content river is running dry.
16. Search “[Your industry] interesting facts” on Google – Yes, it’s that easy to find great, interesting and relevant facts worth tweeting about in high volumes with that one simple search.
17. Beautiful moments – Did you notice someone bring a brand new jacket and meal to a homeless person? Did you see the holiday spirit in action? Tell us about it!
18. Share links to your other social media sites – Tell your followers to connect with you via Facebook, LinkedIn and any other social networks you are using but don’t overdo it!
19. Rant – Feel like ranting? As long as it’s not too controversial or offensive, it can be a great source of rather amusing tweets.
20. WhatTheTrend– This site has a nice interface for quickly showing you what is trending and across Twitter but also including an explanation to provide context for those who are out of the loop. This could save you from accidentally saying something insensitive during a tragedy.
21. Chase’s Calendar of Events – This special calendar documents many of the more obscure events that are associated with specific dates such as Presidential proclamations, anniversaries, national & international observances, astronomical phenomena and more.
If you want to be great at Twitter marketing, you have to master the art of great tweets. What helps you write content for tweets fast and effectively?